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Why the price diffence in boat lifts? Many of my potential customers want to know why my product is higher in price than some of our competitors for the same capacity. Yesterday I received an e-mail from a customer who has owned his Boat Floater lift for 26 years. Shortly after I met with a potential customer on a dock discussing the difference between our lift and several others. After checking out all of the other products available he turned to me and said, “The difference is incredible.” We then walked up to our vehicles and he said to his wife, “You can’t believe it. The other lifts are moving all around and up and down and the Boat Floater lift is completely still and solid.”
I started with our dock bracket. The Boat Floater dock bracket weighs in at 38 lbs. and there are four of them which attach the lift to the dock. Our nearest competitor’s dock bracket weighs in at around 1/2 of what a Boat Floater dock bracket weighs and they go down in weight to as little as 8 lbs. making this one part 30 lbs more steel than the competitor. Additionally, scheduled steel pipe is used as opposed to aluminum tubing. The polyethylene tanks are 3/4″ thick at the gussets which run the length of the tank.
The quality and durablity of the materials in our lift do come at a premium, however, we believe you should only have to make a boat lift purchase once. I suggest the consumer go look at their boat lift choices on a dock whenever possible. The differences are substantial and spending less on a lift than you should have could damage your dock and put your boat out of commission for the season. It’s free to look. Really, what can you buy these days that lasts 26 years or longer?
M. Woodall


